How do you highlight the capabilities of a product before the product has been manufactured?
You build it in 3D of course!
We worked directly with Steele+ out of Atlanta, to help Georgia Pacific create a marketing video to showcase the highlights of this new product before it made it to the market.
After taking on a project like this you see why it takes years to make an animated movie. Big budget movies have hundreds of animators and artists working on them. We had two. This turned out to be a great collaboration project working with the talented Jeff Holsted and Chris Roe, two artists we have known and worked with for years.
This project took about five weeks to complete once we were given a script and a direction to take it in. Once that was in place, you fine tune the script, lay-out the direction and break in down into small pieces.
It's a lot of work, but the client was amazed at the final result, which is all you can ask for.