Late last fall, I hung up my camera (sort of) and worked as production assistant with Backfocus Productions on their week-long commercial shoot with EXIT Marketing on a series of television spots for National Park Medical Center in Hot Springs, Arkansas. National Park prides itself with being patient-oriented and this campaign reflects that. To promote the excellence in physician care offered at National Park Medical Center, Backfocus worked closely with creative team at EXIT. We produced four, 30-second spots as well as 12, 15-second spots. Each spot featured not only National Park Medical Center physicians and staff, but several of their patients as well.
The “For Me” campaign promotes the quality results delivered and close relationships developed by the leading specialists at National Park Medical Center.
You can see a few of the NPMC spots below.
To see another spot, check it out on BackFocus' blog.
Acting at production assistant, I have a whole new appreciation for the job. I acted as: crafts services, general gopher, talent wrangler, babysitter, lunch runner, coffee go-getter, lighting stand-in, wardrobe and makeup assistant and a host of other tasks. After we got home -- usually after a 12-hour day -- I then had to re-organize the crafts cart and run out to buy more snacks and drinks. So if you think being a PA is a blow off job, think again. I have so much respect for the hard work PA's do on any film or commercial shoot.
I also have an incredible amount of respect and admiration for Backfocus' crew on this shoot: Shelley, Brian, Trey, Charles, Nancy, Matt and Brandon....oh and the guy behind the camera.