Behind the Scenes

Commissioned Photo Shoot for Cathy Owen: Arkansas Portrait Photographer

On April 3, 2018, Cathy Owen, chairman of Eagle Bank & Trust, and chairman, president and CEO of State Holding Co. in Little Rock, was installed as the Chairman of the Arkansas Bankers Association. She is also the first female in the 128 year history of the organization to serve as its Chairman. Cathy was featured on a recent cover of Arkansas Banker magazine with an accompanying profile.

Cathy Owen, 2018-2019 Chariman of the Arkansas Bankers Association.

Cathy Owen, 2018-2019 Chariman of the Arkansas Bankers Association.

I first met Cathy Owen a few years prior when I photographed her for a profile for Arkansas Business. Since then, Cathy has been receiving my quarterly e-mailers I send to all my clients. She contacted me back in January to discuss her ideas and desires for the photo shoot. Cathy wanted a clean, contemporary and modern setting for the photos. In addition to photos for the magazine, Cathy requested other photos for various professional needs and we updated her executive head shot.

We chose a glass stairwell located at a privately owned business. The business also had an old banking vault door dating back to the late 1800s. It was a perfect location for the secondary artwork needing for the project.

I scouted the location the week before with Cathy to determine angles, lighting placement and to discuss wardrobe. With the transparent glass that had a slight blue-green tint, Cathy brought numerous clothing choices in varying colors so we could determine which ones worked best against the glass.

Cathy changed outfits four times throughout our half day photo shoot and each one complimented her and the location perfectly. We chose the vibrant red, Eagle Bank red, as the final outfit for the photo against the brass vault door. She is pictured with her husband Steve.

Cathy Owen spread.jpg

I was very impressed with the originality and quality of her professional photography on the 2017 photos she emailed. I couldn’t have been any more impressed with the professionalism and end results of the photography work of Karen and her husband.” -- Cathy Owen.

The glass stairwell had a ton of natural light but I knew that was not going to be nearly enough. I kept the lighting clean and simple: For the stairwell portraits, I used one Profoto B1x with and my modifier was a three-foot Octabox with a simple white bounce. We needed a double arm on the C-stand to safely hang it over the top railing to give the lighting angle I needed.

The headshot was the same setup with an added smaller softbox as a hair light. For the vault, we turned off all the overhead florescent lights (it was in an office) and the key was the same B1x combo plus another B2 bounced into the white reflector to light up the vault door. 

I also used the CamRanger system to proof photos directly to my iPad so Cathy could see her photos and make requests and any adjustments as the day progressed.

Check out a few BTS below.

Heart Care and Health Care | Arkansas Advertising Photographer

A world-class, heart care center. In Hot Springs, Arkansas.


Earlier this year, I worked with the BackFocus Productions, EXIT Marketing and National Park Medical Center on their latest television campaign for the Heart and Vascular Center of Central Arkansas.

The Heart and Vascular Center of Central Arkansas is the largest, most comprehensive freestanding cardiac facility in the region, featuring more cath labs than any other heart center in the region. Hot Springs is located an hour's drive from Little Rock so having such an advanced heart facility is important for Hot Springs as well as the surrounding communities. It is the only integrated heart center in the region, combining Outpatient, Inpatient, and critical care in one heart center while also connected to a full service acute care hospital.

Below are a few of the TV spots along with accompanying still images. We spent several days filming and photographing in the new heart center as well as the main hospital. An extra thanks goes to EXIT Marketing for asking us to be a part of this project as well as the staff of NPMC.


Behind the Scenes

Video Project for Backfocus Productions | Little Rock Arkansas Video Production Company

Many of you might not know this but I am co-owner of Backfocus Productions.

We are a full service video production company based right here in Little Rock, Arkansas. We specialize in local and national commercials. We develop industrial and educational videos as well as political spots and web-based video content

Our latest video project is just the latest of our industrial videos: A training video for the Rubber and Gasket Co., of America.

RGA is a nation-wide industrial rubber distributor and fabricator. If you need any type of industrial rubber product or fluid-moving hose, RGA has it; gasket cutting, belt vulcanization, hose assembly, metal hose, and expansion joint welding.

RGA contacted us asking for an in-house training video for their employees with a strong emphasis on how to safely handle and cut their products.

We worked closely with the client in all aspects of this project: script writing, VO recording, graphics, the production day and the entire edit.

For your next video project, give us a call at 501-772-2753 or drop us an e-mail. We'd love to talk with you and give you an estimate.

Here are some of the Behind-the-Scenes photos from the day's production.

I was producer so I didn't have time to use a real camera. These are iPhone snaps.